Calculate the ROI for B2B Lead Nurturing

How much does lead nurturing cost? How will it impact my sales acquisition tunnel and conversion rates?

What results can you expect from it? What ROI? How can you justify to your boss to take on lead nurturing?

We've created this easy to use calculator, where you can add your own figures, to assess how lead nurturing will impact your business.

In this kit, you'll find:

An example using figures similar to Plezi

A real example of a marketing budget, taking into account different actions according to your targets

A template for creating your own marketing budget.