Whether your strategy to attract more leads is inbound or outbound, it is important for you to be able to effectively predict the sales forecast. And needless to say, that current circumstances have upended everything - even more so than ever.
Do you have an overview of how your marketing actions and spend actually affect sales? Can you keep track of the effectiveness of engagement once a lead has been given to sales?
In partnership for this webinar, Plezi and Ebsta discuss two separate routes to predict your future revenue.
How to get statistics (traffic and conversion) on all of your marketing campaigns in order to truly understand your effectiveness
How to track your content marketing strategy
How to understand and personalise the interest of your leads
The buying indicators you need in your CRM
How to look past sales activity to understand true engagement
How historic deals can flag risk and identify outcomes sooner
The co-founder and CEO of Ebsta, a revenue intelligence platform in the Salesforce ecosystem. Ebsta drastically improves forecasting accuracy, flags pipeline at risk, and increases customer engagement for sales teams in over 1,200 companies across 70+ countries.
John is the Business Developer for the UK market at Plezi. With a background in sales, marketing, content and digital presence for B2B e-commerce and start-ups.