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Webinar: Mastering content marketing to enhance your site engagement

In this webinar:

Content marketing is one of the most cost-effective ways to boost engagement with your site. Yet, businesses often struggle to produce content that resonates with their audience.

In this webinar,
Kathryn Strachan and John Hughes explore the good, the bad and the musts of content marketing to help your business accelerate its marketing efforts.

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We discuss

👉 How to identify your target audience’s characteristics in a way that drives your content’s success by making your buyer personas crave more.

👉 How to cleverly use and place content at each stage of the purchasing funnel to keep your audience engaged before and after the initial sale.

👉 Examples of content campaigns that worked well and those that didn’t. Whilst exploring ways that ensure you provide content that is relevant, captivating and inspiring at the same time.

👉Ways in using website analytics and SEO to drive your marketing decisions, ensuring the delivery of winning campaigns.

Kathryn Strachan, the Managing Director of Copy House, a leading UK content marketing agency specialising in technology marketing, will share her expertise by exploring the best approach to creating a groundbreaking content strategy. Joined by John Hughes, the Business Developer for Plezi who will provide insight into how your website’s optimisation and customer journey will shape your marketing campaigns.

Kathryn Strachan

Managing Director and owner of Copy House, a content marketing agency with a passion for words and an appetite for progress. Specialising in SEO and content for companies across finance, blockchain, cloud/cyber security, AI and IoT.

John Hughes

Business developer for Plezi in the UK, with a hand in our marketing as well as sales and growth and strategy

Plezi: a unique and effective platform for inbound marketing.
Plezi is a marketing automation solution designed to make life more simple for marketers. A unique, all-in-one tool, that is easy to use, ergonomic and efficient. Already more than 400 companies trust us to push their growth and automate their marketing while saving precious time, thanks to our Smart Campaigns

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