Marketing managers, for both companies and agencies alike, need to constantly analyse and prove their results.
But with a multitude of indicators, which ones do you highlight? And in what format and how can you do it efficiently?
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Don't just summarize the various results achieved. Explain the how and why of your performance. Your executive team must be able to clearly understand how these results were achieved.
Regardless of what information that you include in your report, it will be easier to read if you stick to the format of 1 slide for each idea.
Avoid including every KPI possible. Instead, focus on those things that are the most meaningful, including:
Above all, it’s important to present figures which will enable your company to take actionable steps and avoid including vanity metrics at all costs.
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