The key to understanding lead nurturing and its potential
Testimonials and expert advice from B2B marketers
An overall view on how sales and marketing can improve their efficiency
Best practice to implement a Lead nurturing strategy with peace of mind
We are all more and more demanding with the kind of content companies offer us. How do you as a marketer make sure you can engage your prospects so that you can feed them to your sales team?
In this guide, we'll go through how you can organise your sales and marketing team to turn leads generated by inbound marketing in to hot business opportunities!
Giving details on a lead nurturing strategy as well as operational implementation and automation, this white paper is aimed at both managers and B2B marketers.