WEBINAR: 14th January 11 am

How to create a strategic B2B content plan


Practical advice on how to get results from your content

In this webinar:

How many times have you been told by your boss to ‘think more strategically!’ 

Ever feel that sense of overwhelm when there’s just too much to focus on?

Maybe you’re losing the will with your sales team because they keep coming up with ‘great ideas’ (!) 


We’ve been there!

Join us for this webinar in partnership with Lucy Heskins,  creator of Oh, blimey and Marketing Lead for Careercake who'll share her vast experience of marketing for start-ups.

We’re going to take you through our top tips on how to use your content strategically, how to match up your efforts with the sales team and how to use automation effectively in order to generate quality leads and push your business. 

We'll also cover how to align your content marketing around customers' buying habits with the aim of driving growth, keeping your sales team happy, and your sanity… in check. 


 Not every lead is equal 

Identifying high value customer segments 

The most common mistakes with lead scoring

 What do your potential customers want from you?

Interviews with leads, your customers, prospects to understand what they want to learn


What are they hiring your product to do? 

 Looking at the buying cycle / customer experience 

Aligning different type of content based on subscription based models

Discussing different content types - a case study (a look at blogs, whitepapers etc)

 Auditing your current content 

Opportunities to create content based on what you’ve got.


Our speakers

Lucy Heskins

Lucy is an early-stage startup marketer with a background in tech, content creation and demand generation. As the creator of Oh, blimey, her work has been featured in Everyone Hates Marketers, Smart Insights and eConsultancy, 

She's also marketing lead at Careercake, which was voted best Employment Website at the NORAs, and supports 25,000 viewers a month, from over twenty countries.  Her work for Careercake has been recognised at both the Wales Technology Awards and Wales Online Digital Awards

John Hughes

John is the Business Developer for the UK market at Plezi. With a background in sales, marketing, content and digital presence for B2B e-commerce and start-ups.

Plezi is THE B2B automation software for smart marketers. It allows you to centralize all your content, contacts and tools to succeed in your inbound marketing strategy.

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