Case Study : Deepki

Deepki's advice on how to take advantage of Inbound Marketing
when other acquisition channels are at zero

In the case study we discuss:


How to make sure that you generate leads when activity has slowed down through inbound marketing?

How to reassess and optimize your marketing strategy?

How to create effective content to boost your lead generation?

How to define your goals to make sure you get the best results?


How to effectively qualify your leads and humanize your marketing approach?


Deepki is a SaaS software created in 2014 to help manage large real estate companies reduce their environmental footprint.

A summer downturn, empty moments, or even something as unprecedented as the lockdown, many periods can prove to be difficult for a company.
How can you continue to generate leads when trade shows are cancelled and customers are difficult to 

Deepki made Inbound Marketing its secret weapon during this downturn.

Inbound, which previously represented 26% of their acquisition rate, shot up to first place to become 53% of their leads.

Plezi is THE B2B automation software for smart marketers. It allows you to centralize all your content, contacts and tools to succeed in your inbound marketing strategy.

160 Kemp House, City Road
London, EC1V 2NX