WEBINAR replay:
How to create a strategic B2B content plan
In this webinar:
How many times have you been told by your boss to ‘think more strategically!’
Ever feel that sense of overwhelm when there’s just too much to focus on?
Maybe you’re losing the will with your sales team because they keep coming up with ‘great ideas’ (!)
We’ve been there!
In partnership with Lucy Heskins, creator of Oh, blimey and Marketing Lead for Careercake who shares her vast experience of marketing for start-ups.
We go through our top tips on how to use your content strategically, how to match up your efforts with the sales team and how to use automation effectively in order to generate quality leads and push your business.
We also cover how to align your content marketing around customers' buying habits with the aim of driving growth, keeping your sales team happy, and your sanity… in check.
Not every lead is equal
Identifying high value customer segments
The most common mistakes with lead scoring
What do your potential customers want from you?
Interviews with leads, your customers, prospects to understand what they want to learn
Anti-personas
What are they hiring your product to do?
Looking at the buying cycle / customer experience
Aligning different type of content based on subscription based models
Discussing different content types - a case study (a look at blogs, whitepapers etc)
Auditing your current content
Opportunities to create content based on what you’ve got.
Our speakers
Lucy Heskins
Lucy is an early-stage startup marketer with a background in tech, content creation and demand generation. As the creator of Oh, blimey, her work has been featured in Everyone Hates Marketers, Smart Insights and eConsultancy,
She's also marketing lead at Careercake, which was voted best Employment Website at the NORAs, and supports 25,000 viewers a month, from over twenty countries. Her work for Careercake has been recognised at both the Wales Technology Awards and Wales Online Digital Awards
John Hughes
John is the Business Developer for the UK market at Plezi. With a background in sales, marketing, content and digital presence for B2B e-commerce and start-ups.
160 Kemp House, City Road
London, EC1V 2NX
hello@plezi.co