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Webinar - Replay

Lead nurturing for B2B marketers: best practice to identify quality leads

Save time, shorten the sales cycle and convert more leads into customers. A marketers dream. Well, guess what? Lead nurturing is here to help!

  
         

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Lead nurturing: lots of people throw the phrase around, but what is it exactly? And what will it do for your business? How do you set it up? And is it a technique that is right for you?

Find out in this webinar:

  • Best practice from Nabila: the mouthpiece of our customers - we'll tell you what the most common issues are
  • Plezi's experience from John: putting in place a lead nurturing strategy at Plezi meant 60% more customers 

In this webinar: 

1.

What is lead nurturing?

Why implement it in your business and when to launch it?

2.

Our advice and methodology to push your leads through the buying cycle

👉 How to segment your contacts and buying journey 
👉 What content to use for each stage of the journey
👉 What routines to put in place to continuously improve your nurturing

3.

Plezi's most powerful feature: our Smart Campaigns and how they work

(The functionality everyone wants  
🤫 ) 

Our speakers

Our CSM for Plezi, Nabila has helped over 200 B2B clients to deploy their nurturing strategy.

Nabila El Bouzari
Customer Success Manager
Plezi

Business developer with a hand in both sales and marketing for Plezi.

John Hughes
Business Developer UK

Plezi is an inbound marketing solution. Our goal is to simplify the daily life of B2B marketers by offering an easy-to-use, ergonomic and intelligent tool. Hundreds of companies already trust us to accelerate their growth and automate their marketing while saving precious time, thanks to our innovative features.

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